It is decided by whether his followers understand that he’s being paid to endorse that product. But if a good portion of his followers don’t know that, the connection must be disclosed. Determining whether followers are aware of a relationship could be difficult in lots of instances, so we suggest disclosure. You have a monetary connection to the company that hired you and that relationship exists whether or not or not you are being paid for a specific tweet. If you might be endorsing the convention in your tweets, your audience has a right to learn about your relationship. That stated, some of your tweets responding to questions concerning the event might not be endorsements, as a end result of they aren’t speaking your opinions in regards to the convention .
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